Session 1: “Smart Content Trends Forecast” by Han-seok Ryu, head of the Technology and Culture Institute
Session 2: “Change of consumption form driven by the evolution of platforms” by Sung-wook Jung, team leader of SK Planet
Session 2: “China’s Platform Strategy” by Ray Huang, Tencent’s manager
Session 3: “The Present and Future of Mobile Game Business with the case model I-Love-Coffee” by Ray Huang, Tencent’s manager
Session 3: “Apps Evolves with Society - Sharing the Buzzni Development Experience” by Sang-hyup Nam, CEO of Buzzni
Those were the conferences. Furthermore, the investment pitching workshop and on-site consulting were concurrently held. Attended by a great number of people, interest in smart content was very visible.
We accepted an award in the education area from the 2012 Smart Content Awards; we also participated in on-site consulting to get information on the business aspects including marketing and publishing, and it was of great help. ^^
Tomorrow, we plan to attend the Overseas Marketing Power-up Workshop and lectures on advancement into the USA, China, and Japan markets and business strategy. Conferences of this type is unfamiliar for us, maybe because we are a small-sized developer based company, but we at ARCREATIVE really learned a great deal.
On the 20th, a variety of programs are scheduled. At 6 pm, the 2012 Smart Content Awards Ceremony will be held. Our 3D animation app book Pilo the Pillow Fairy, which is currently in service, was chosen for the education/books category.^^
Feeling happy and grateful…^^