SIPREMIUM 2013 Seoul International Sourcing Fair_ARCREATIVE_Pilo character merchandise (Eco-bags)

Presenting Pilo character merchandise eco-bags, we will participate in the SIPREMIUM 2013 Seoul International Sourcing Fair. The production of Pilo eco-bags was sponsored by Seoul Metropolitan Government. (Our participation in the event is also sponsored by Seoul Metropolitan Government.^^)

We would like to take advantage of this opportunity to promote the Pilo character. Most of all, we hope to meet many good people through this big show by displaying a variety of merchandise, and we’d love to find partners that will work with us. 

For the Best Smart Content of the Year (education and books category) – Pilo the Pillow Fairy

On Nov. 20, 2012, the closing ceremony of the 2012 Smart Content Awards & Conference was held. 
This event sought to award prizes to the most outstanding performers of the year in the smart content category, with entrepreneurs leading smart innovation serving as speakers. This two-day event took place on the 19^th and 20^th at COEX in Samsung-dong.

Besides the conference, other events were held including investment pitching workshop, overseas marketing power-up workshop, mobile game on-site consulting, smart content awards ceremony, and winners’ show. They were aimed at determining where 2012 smart innovation currently stands and gathering the major industry players and associates in one place.

The 2012 Smart Content Awards honored content makers that shone in 2012. The finalists in the 2012 smart content awards included  a total of 12 winners in 5 areas: Genie Talk by ETRI; SomNote by Wizard Works; Fixtory; Flava (information/life area); Aart (Platform area); Touch Cinema Retouching Love by NEWWINE (entertainment area); The Golden Glove by Orange Crew; I-Love-Coffee by Party Studio; Plants War (game); Pilo by ARCREATIVE; The Wizard of OZ by Podo Tree, and; [Magical Thousand Character Text] ultimate Chinese learning game (education/books).

2012 Smart Content Awards & Conference 3D Ani-app book Pilo to be aired live (Mmoney’s Feature)

The 2012 Smart Content Awards & Conference was aired live broadcast as a feature by Mmoney.
ARCREATIVE’s Pilo the Pillow Fairy was one of the 12 finalists in the Smart Awards in the respective categories: Genie Talk by ETRI; SomNote by Wizard Works; Fixtory; Flava (information/life area); Aart (Platform area); Touch Cinema Retouching Love by NEWWINE (entertainment area); The Golden Glove by Orange Crew; I-Love-Coffee by Party Studio; Plants War (game); The Wizard of OZ by Podo Tree, and; [Magical Thousand Character Text] ultimate Chinese learning game (education/books).^^ (Pilo is viewable from the 21-minute spot.) http://mbnmoney.mbn.co.kr/program/vod?program_no=1000009&menu_no=162&broadcast_no=2741

Opening Ceremony of the 2012 Smart Content Awards & Conference

   Today, the 2012 Smart Content & Conference opened.

KaKao’s CEO (Seok-woo Lee) delivered a keynote speech titled "Business Success Strategy in Smart times – KaKao’s Mobile Platform Strategy.”

Session 1: “Smart Content Marketing Big Bang” by Daniel Sieberg, Google’s marketing manager
Session 1: “Smart Content Trends Forecast” by Han-seok Ryu, head of the Technology and Culture Institute
Session 2: “Change of consumption form driven by the evolution of platforms” by Sung-wook Jung, team leader of SK Planet
Session 2: “China’s Platform Strategy” by Ray Huang, Tencent’s manager
Session 3: “The Present and Future of Mobile Game Business with the case model I-Love-Coffee” by Ray Huang, Tencent’s manager
Session 3: “Apps Evolves with Society -  Sharing the Buzzni Development Experience” by Sang-hyup Nam, CEO of Buzzni
Those were the conferences. Furthermore, the investment pitching workshop and on-site consulting were concurrently held. Attended by a great number of people, interest in smart content was very visible.

We accepted an award in the education area from the 2012 Smart Content Awards; we also participated in on-site consulting to get information on the business aspects including marketing and publishing, and it was of great help. ^^

Tomorrow, we plan to attend the Overseas Marketing Power-up Workshop and lectures on advancement into the USA, China, and Japan markets and business strategy. Conferences of this type is unfamiliar for us, maybe because we are a small-sized developer based company, but we at ARCREATIVE really learned a great deal.

On the 20^th, a variety of programs are scheduled. At 6 pm, the 2012 Smart Content Awards Ceremony will be held. Our 3D animation app book Pilo the Pillow Fairy, which is currently in service, was chosen for the education/books category.^^
Feeling happy and grateful…^^