SIPREMIUM 2013 Seoul International Sourcing Fair_ARCREATIVE_Brochure

For the SIPREMIUM 2013 Seoul International Sourcing Fair,

our PR brochures have been prepared and published under the sponsorship of Seoul Metropolitan Government. Thank you very much! ^^

ARCREATIVE’s Pilo Mini-game Series #2 “Matching-ABC”

Introduces " Matching-ABC," the Pilo mini-game series #2:

★ “Matching-ABC” is the second in a series of Pilo mini-games for children.

★ “Match two Pilo cards of the same image.”

    Easy rules and simple controls make English vocabulary fun!

★ This superb mini-game helps boost children’s memory.

- The Pilo “Matching-ABC” is not just a matching game.

It is a game designed to help children learn and pronounce essential English words by matching card images.

- It helps boost children’s memory and brain development.

- Selectable difficulty levels provide fun for the whole family.

- English themes are updated continuously.

1. This is the main screen. You can select one English word theme among various themes.

   The difficulty level may be set.

   The best score at each difficulty level is recorded in the ranking.

2. Touch a card or drag it to see its back side.

   Finding matching card images earns points; the pronunciation of the English word for the image is also heard.

3. Finding a wrong match does not erase your score.

    In this case, just try again.

 4. A time limit is applied. Pipi starts walking down from the top. 

When it reaches the bottom, the game ends.

   Until then, hurry and find matches among the cards. ^^

5. Interesting items are hidden on the cards.

- Eye item: You can view all cards.

- Score item: 100 extra points

- Silver sandglass item: 10 seconds’ extra time

- Gold sandglass item: It brings you back to the starting time.

* Within this week, services will be unveiled in sequence in each market.

Search using the Keyword "Matching-ABC.”

   The Pilo mini-games will be released consecutively.

   Please watch out for it! ^^  

ARCREATIVE’s game Pilo selected for the Smart-content Beta Test Sponsorship Project:

Our “Pilo” mini-game app scheduled to be released on January 2013,

was selected for the Smart-content Beta Test Sponsorship project.

We’re glad that this year ended this way. ^^

Well, the project is not a big sponsorship, but we believe that it will be good

to perform the necessary procedure through such support project.

We’d like to introduce the sponsorship project in brief.

For details, please visit the website: http://www.appbetatest.or.kr/

ARCREATIVE’s Pilo the Pillow Fairy, records 40,000 downloads during the two-day Christmas Event

The Appstore shutdown period has ended as of Dec 28^th. 

Finally, today, the Pilo series as the event held during the Christmas season

was checked for downloads.

For a two-day period, "40,000 downloads" were made.

I’ve learned for the first time that 40,000 downloads for App books/books

are possible in 2 days. ^^

We thank everyone worldwide who downloaded Pilo app

in the two days during the Christmas season! (a big bow)

"We hope you have a happy wrap-up of 2012,

and we wish for a happier new year in 2013.”

ARCREATIVE’s Pilo 2 – Top 3 in the general paid category on Nstore

Pilo has ranked among the Top 3 in the paid category on Naver’s Nstore.

Among the Korean markets, it seems we have had a good win here.^^

Through this, we became even more certain that each market has

different characteristics and differentiated aspect. ^^

Following an untrodden path step by step is hard but fun as well.^^

Christmas Pilo Series – App ranking on Appstore

At the time of the White Christmas Event, many visitors around the world^^

apparently downloaded our Pilo.^^

We appreciate it. Onward, consistently…. with passion, we will do our best for our part.

1. Korean Appstore -Books – iPhone (Pilo1, 3^rd; Pilo 2, 5^th; Pilo 3, 6^th)

2. North America Appstore -Books- iPhone (Pilo 1, 28^th; Pilo 2, 36^th; Pilo 3, 22^nd)

3. Japan Appstore - Books - iPad (Pilo 1, 9^th; Pilo 2, 11^th; Pilo 3, 12^th)

4. China Appstore -Books - iPad (Pilo 1,13^th; Pilo 2, 19^th; Pilo 3, 17^th)

Pilo - Christmas gift

We provide the gift of the Pilo series on Dec. 23~25.
Appstore (23-25); Tstore (24-25); Olleh Market (24-25); OZ store (25-26); Naver (25)
For each of the markets above, please get a full free^^ download.
This year has been a big year for us.
We wish all of you a happy year-end and an even happier year next year.

Contents People interview – We want to convey the values of sensibility to children!

The interview article on “Contents People” by the Korea Creative Content Agency:

http://www.kocca.kr/gallery/people/1779412_3651.html

Seung-gwan Lee

Main work experience
 2010 Apr.~present: director and CEO of ARCREATIVE (www.arcreative.co.kr)
 2010 Apr.: Did the concept design of the animation “Katuri – A Story of a Mother Bird’ (originally written by author Jeong-saeng Kwon) of Andong Media Center & Funnyflux Entertainment.
 2010 Mar.: Designed Thunderbolt Man in “Let's Get Together Ding Dong Deng” of Funnyflux & EBS
 2010 Jan.: Did the concept design for “Vroomiz” of SAMG Animation 
 2008 Sept.: Did the subcontracted concept design for “Taoist Mutul” of Cotajee Animation, and more

As designer and producer of animation-based and IT-integrated smart content, ARCREATIVE has recently introduced the Pilo series App book and consequently took the spotlight. We met the firm’s CEO, Seung-gwan Lee, who expressed his wish to share the values that nourish big dreams for children and parents around the globe.

Starts entrepreneurship to create animations!
Majoring in cartoons and animations at the university, CEO Lee shared the ups and downs that he experienced when his company was just starting in the animation production business. “During my university days, there were many ongoing projects run by the government to foster the cartoon industry. Entering graduate school, I was bent on engaging in animation production, but the reality was quite different from what I learned from school.” 

After graduation, he entered the publishing cartoon industry, his dream of becoming a cartoonist growing. After he married, he was able to gain experience as a concept designer while working for an animation company. “I led concept design projects that you can easily recognize by name. Examples are  ‘Tickety Toc,’ ‘Taoist Mutul,’ and ‘Vroomiz.’ I was no different from other animation people, and I eventually decided to start a business and make my own creations.”

At the Gangbuk Young Entrepreneur Center, Lee, while doing subcontract work, knocked on government-sponsoring project doors. “Once the business was ready to go, I realized it was difficult to go further with animation production based on passion alone. My passion for animation creations did not waver, but as head of household, I had to pay attention to the financial aspect.”

According to him, he began to think of other means as he saw many of his creations through his participation in multiple government-supported projects ending at the pilot level. “I realized that I needed a change my approach to animation productions. I thought, for expensive animations, producing only pilots was not good enough.”

After over ten years of animation work that includes planning, concept, and script, he became confident with such work. Still, what came to his mind was smart content. “The animation business carries significant risk. Once a certain level of verification is proven, you can find investors. That is why I started paying attention to digital app books while I was participating in some government-funded projects. I got the idea that App books might work like a pilot screen work designed to create an animation.”

Marriage of digital App book and animation
The turning point to his life was Pilo the pillow fairy. “Every creator happens to discover one or two silver linings, I think. For me, I suppose Pilo was the case. The idea of Pilo was based on my parental experience. I reminisced about the difficult days when my oldest child would not go to bed, wanting to play more. I felt very sorry for my child because I had little time to play with him when I would come home late from work. But one night, while I was watching him sleep hugging his pillow tight, an idea hit me – wouldn’t it be great if he had a friend to play with in his dream world?”

Based on the belief that everyone has a recollection about their own pillow from childhood, he developed his idea that a pillow fairy could play with his child even though he couldn’t. “While making an animation, you can’t rule out the profitable aspect. For Pilo, however, I was fascinated with the idea of creating content that is good for my child regardless of profit. Fortunately, it received a favorable response.”

▲ 3D-animated App book for 3~5-year-olds Pilo serviced in English, Chinese, and Korean.

That was how he came up with finding a motif from a pillow to animate Pilo the main character, and he was able to think up stories based on a view of the dream world without any problem. “It was hard for me to believe some animators when they say that their work was made for their children, but one of them was me, I suppose. Since I can show my child an animation I made as his dad, Pilo is like a great present for me.”

CEO Seung-gwan Lee was able to come up with the Pilo Series app books for iPhones and iPads targeting the North American market as he was developing the idea and designing each character. “With my brother, who is currently in charge of programming, assuming the Co-CEO position, I was able to introduce Pilo in an App book. Pilo is made such that, in the middle of a story you are presented with a simple game that you should complete in order to go to the next story. Currently, we are making an app game modeled from the character Pilo; next year, stuffed dolls are slated to be unveiled. Of course, we are eventually thinking of making it into a TV series animation.”

I am aware that many contents are coming out base on mobile, grafting digital and analogue. As a parent, I am strongly inclined to show good content to my child. With CEO Lee adopting such parental position, the growing popularity of Pilo – which is a play-storybook about taking children to the dream world --is understandable. “Due to capacity and optimization concerns, however, the Pilo series have been introduced to Apple’s iPhones and iPads so far, but it will soon be available on Android versions.”

▲ The digital app book Pilo is 3D real-time smart content, and can be linked with game, character, and animation. Various projects are planned to be implemented based on such characteristics

Look for a story book for dreaming children!
Meanwhile, CEO Lee added that he has greater expectations on the global than the domestic market with the release of Pilo. “The Korean and global app book markets are not as big as we think they are. With active PR in the Korean market, we presume Pilo will be no. 1, but it won’t make a significant impact on revenues. Thus, we will double our efforts to conquer the global market as well.”

This year, starting from the ongoing pilot animation pre-production sponsorship project hosted by the Korea Creative Content Agency, Pilo was also selected for overseas marketing support for smart content and for a translation sponsorship project. Furthermore, aside from the Grand Prize in the 2012 Smart App Awards (child education category), it has made excellent accomplishments such as the top Econobation Prize in the KT App Creation Contest and the Best Prize in the 2012 Seoul Character Promotion & Pitching Contest. 

▲ CEO Seung-gwan Lee wishes to produce appealing animations that are loved by a large audience.

“If you think of opening a business, it is good to take advantage of government support projects. That is because the content in animations, games, and App books is not something that can be cookie-cut, like manufacturing goods in a factory. Since animation production in particular requires tremendous amount of funding, one would do well to get content verification and financial support from the government.”

Nonetheless, Lee added that, after winning a government-supported project bid, there are still many things to follow to get the supporting funds such as preparing all kinds of documents and participating in educational training. “Now, what I prioritize is to grow an animation company creating quality content that can generate greater steady revenue. Besides, including ‘Haitai Family,’ my previous creation, an animation such as Pilo is something that I like the most and for which I am capable of doing the best. Through animation work, I’d like to reach out to a broad audience. Thank you for your interest.”

■ Written by Gyung-soo Park reporter (twinkaka@naver.com)

pilo_Christmas_icon

The weather has been very cold.

Well, we do not feel like to go out of the office.^^

These are Pilo Christmas version icons.

We’ve created icons that are a little more active-looking.

Seasonally or quarterly trying to adjust icons little could be fun...

if you are not worried about altering the identity.^^